Life's a Pitch - Group Rationale

The Brief:

We are now heading toward a new image as Leeds Arts University and we are expanding into a new extended facility (building). A new logo has been created by Peter and Paul in Sheffield. This brief is to create a wayfinding and imagery for the building and the various courses and facilities. I will attempt to gain plans and elevations to aid this. The work should cover all areas of this wayfinding and human interaction and will be to proposal level. A rationale of who and where we can connect with staff, visitors and students.

This investigation should be as wide and exciting as achievable, there are NO restrictions and how this is achieved is down to research and awareness of what wayfinding is, externally accessed maybe, do not get bogged down with detail unless you feel it is important. Consider BIG IDEAS and try to be innovative, creative in all areas. As mentioned, manufacturing is NOT essential, concepts that cover the brief in the most 'fresh' creative and reasoned way. Your presentation at the end of this can be pdf (deck, if you aren't aware of this term, find out).

Considerations:

• What skills and services do you have to offer individually and as a group?

I can offer in-depth research techniques and ensure that our design and development are relevant to our audience and the context in which they should be used. I am also good at envisioning and relaying content into the correct situations, which could add to the impact of our overall pitch. I am also confident with public speaking, ensuring our ideas come across to our audience as clearly as possible.

• Who is your target market?

Our target market is students, staff and visitors. Visitors will be the main focus of the task, they will be completely new to the building whereas staff and students will be using the building on a daily basis.

• What form will your showcase take?

Presentation with mocked up visuals and handouts, depending on outcome possible prototype.

• What are your costs, charges and financial considerations?

Material costs, labour costs for installation, design time.

• How will you structure your collective?

• Who will be responsible for what?
• How will you promote your showcase? To who? Using what media?
• Is it set in a physical location? then where?
• How will you manage communication through the group?

Mandatory Requirements:

• Must be clear.
• Easily Identifiable.
• Concise.
• A representative of the Universities identity/beliefs.

Deliverables:

• A 10 minute Deck/pdf or similar presentation (including 3 minutes of Q&A)
• Appropriate visual aids and printed material to support your presentation.
• Evidence of the research and development of your presentation and visual material should be posted to your PPP blog and labelled with the module code. You should also post pdf versions of your presentation, notes and handouts to your PPP blog. Please save a PDF for submission.

Target Audience: Staff, Students and Visitors.