Life’s a pitch - Studio Brief 2

THE BRIEF:

We are now heading toward a new image as Leeds Arts University and we are expanding into a new extended facility (building). A new logo has been created by Peter and Paul in Sheffield. This brief is to create a wayfinding and imagery for the building and the various courses and facilities. I will attempt to gain plans and elevations to aid this. The work should cover all areas of this wayfinding and human interaction and will be to proposal level. A rationale of who and where we can connect with staff, visitors and students.

This investigation should be as wide and exciting as achievable, there are NO restrictions and how this is achieved is down to research and awareness of what wayfinding is, externally accessed maybe, do not get bogged down with detail unless you feel it is important. Consider BIG IDEAS and try to be innovative, creative in all areas. As mentioned, manufacturing is NOT essential, concepts that cover the brief in the most 'fresh' creative and reasoned way. Your presentation at the end of this can be pdf (deck, if you aren't aware of this term, find out).

Presentations are up to the groups how they are presented and a considered 'rationale' is needed. This is a really 'native' brief and you will need to note all work on your PPP Blog as you go with a final post that sums up your individual take on this project together with your take on the 'collaborative' aspects of this brief.

Pitching:

• rationale 
• groups of 5 
• blog developments 

Five heads are better than one as long as they communicate. You will now have the luxury of six pairs of hands. How will you use them effectively? You will need to consider the following:

• What skills and services do you have to offer individually and as a group?
• Who is your target market?
• What form will your showcase take?
• What are your costs, charges and financial considerations?
• How will you structure your collective?
• Who will be responsible for what?
• How will you promote your showcase? To who? Using what media?
• Is it set in a physical location? then where?
• How will you manage communication through the group?

You must make reference to the module resources materials, books and websites to demonstrate your understanding of basic marketing and business principles.

Responses to this brief should be recorded on your PPP Blog and should be labelled with the module code and appropriate 'Studio Brief Number'.

Please note that it is your responsibility to ensure that all work for this brief has been presented and labelled in line with these guidelines by the submission deadline. Work that is incorrectly labelled, posted to the wrong blog or is in anyway unclear or inaccessible will not be assessed

You should ensure that any material, discussions and reflections generated during taught sessions, workshop and group critiques are evidenced for assessment.