Pitching and Networking

Talk about your work effectively:

• Communication is an essential part of the skills set.
• Confidence and clarity.
• Need to be your own PR team, unfortunately, we don't work in a community where the best work becomes the most visible all of the time. 
• People need to see as a designer you are a good communicator. 

A breakdown into three parts that will help us to talk to people about what we're doing:

• pitching 
• networking 
• submissions

Pitching:

Elevator pitch - rough concept in the time that someone is in an elevator with you, tell them everything they need to know in a clear and concise way.

Task:

Choose a favourite project that you're going to feature on your website, and pitch it in a sentence (stat with three and edit it down), what how and why.

- What is the core idea?

- How does it work?

- Why does it work?

Balance cosmetics:

What is the core idea?

The idea was to create a branding identity for a cosmetic brand which removes the element of gender-focused design within particular products that are associated with one gender.

How does it work?

My design response works in a way that removes gender-focused visual relations from the equation keeping the design based on simplicity and branding the design using transparency as a tool for removing any particular gender-focused design features in the core identity itself.

Why does it work?

The project works as it gives a modern fresh take on a product that is traditionally more swayed to a female market and making it relate to a younger new minded generation, who are becoming more accustomed to using said products. The outcome removes traditionalism and replaces it with a focus on the products use, rather than societies determined marketing direction of it.

Elevator pitch of balance cosmetics - 

(make from highlights)

Simon Sinek - Brands: Ted talk

• Brands can tell you what they do 
• Dell can say they make computers
• Apple come along and disrupt the market
• Apple approach making their products with why they make it, where the purpose and of creating the product comes from.
• 'We believe that design can make the world a better place', gives the reason why before the what and how.
• Doing the process the other way round allows people to buy into the brand that has a purpose, meaning they can do whatever they like because people have already bought into the brand ideals before even seeing the product.

Find peoples email:

https://hunter.io/ - crawls the web to look for linked emails with a particular URL, once you have the structure of the emails where the person works and their name you can make a structure where you can email them.