Monday, 22 April 2019

Self Promotion

Challenge: 

The impact of being featured by some form of the creative press cannot be underestimated.

Press opportunities are in three sectors:
  • Print (Ion Design, Printed Pages)
  • Online (It's nice that, Intern, Creative Review)
  • Social (Instagram)
The challenges is to get some sort of press coverage this academic year

Case study - 

Michael William Lester - Character Building 
Jihee Lee - Should I leave or should I stay

Use research to aesthetically and conceptually guide what you decide to make

Challenge Response:

Although I was unable to get featured online in a publication that is relevant to the design industry, I was able to get featured on a daily slot in a design social media website (The Dots).


About The Dots
We are a network of Makers, Doers, Fixers and Dreamers — collectively creating a better future.Born out of a genuine passion to make the creative industries more open and diverse, founder Pip Jamieson launched the platform in 2014.
Looking to the future, with the rising march of automation — creativity is our secret weapon. Soon machines will drive, serve customers, code, clean, manufacture, do our accounts and legal work. What are humans still good for? Creativity! So if we want our children and grandchildren to have jobs and make our economies thrive, we need to support the Makers, Doers, Fixers and Dreamers that bring creative ideas to life.That is what The Dots is all about; connecting, supporting and championing the people, teams and companies that make ideas happen.
I joined the dots as a social network in order to apply to some of the roles which I was interested in, the best way to be able to make yourself stand out on the network is to upload your projects with a short statement that could be linked to certain elements of your branding elsewhere, such as your website, in a similar way that LinkedIn works but through a only creative base. 


The Dots 'Featured Page'

In their network each day they publish a selection of projects from part of the network and feature it. My work from second-year 'Adidas Motion' was selected, from having the project featured on the page it gained my profile a lot more views, as well as certification from 'the dots' for being featured. 


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