Pay Off and Description

In this session we discussed initial ideas of personal branding, within this we came up with an idea of types of names that we could adapt to our personal branding. We also began to consider a tagline based on both our personality and our work. I began thinking about my name and how I want my brand to represent my personality and myself, I started with simple names that played on the initials of my full name. I then began to think about what makes me different, in terms of what I want my brand to represent the ideas I've already received from what people think of me during the identity workshops. I began to think about my glasses and its use, this is when I began to think prescribed graphics, my eyes since I've come to union side designing all of the time have been getting worse and my prescriptions have been upped, although I believe my design has been getting better and I've been developing as a creative. The way in which I prescribe my glasses to help, I thought about prescribed graphics as a name, prescribing my clients clean Cut modern graphics. I also then began to think about dependent design, as obviously without my glasses I can't design therefore I am dependent on them; I would like to think that my clients are dependent on me for good design.

Though I believe these names have an interesting and unusual factor to them, I don't think that they represent my own name which is something that I am passionate about representing within my brand. Therefore, these are ideas I will continue on with them reflect upon as I continue my self-branding exploration.

In order to create an interesting payoff, I looked at what represents myself as a designer, I'm interested in simplistic modern design, which doesn't particularly follow trends but looks ahead of them. I am an organised and meticulous person, and believe this comes across in my design. For the case of creating my description and payoff I've decides to go with dependent creative as a name, again based around the idea of my glasses something that will come across within my branding visuals. Taking this into consideration I've decided to go with the idea of prescribing my client clean cut modern design, because without being modern and moving forward but would design be.

Name: Dependant Creative

Payoff: You want design, and everyone needs it.

Description: prescribing you modern, simplistic creative solutions; looking ahead.

This is the payoff and description that are decided on within the session, although I believe that it will change with my development of my own personal branding, because I'm don't really particularly sure how I want to be as a designer yet nor how my visual voice.