Wednesday, 29 March 2017

Studio Brief 3 - Design Stratergy Presentation

Slide 1: 

  • Title cover and introduction to the presentation.

Slide 2: 

  • I started looking at imagery I've collected over the past year and this is what I noticed I've learnt.

Slide 3: 

  • The first image - an illustration commission I created during the Christmas break alongside working and university work.
  • I didn’t know how to use illustrator before coming to university, and now I’m able to make a piece that I can be commissioned for.
  • Second image – type is everywhere once you start noticing it, it’s hard to stop!
  • Always take note of it and use it to reference, it’s always good to have a visual log of found type, to help influence work.
  • Third image – I’ve learnt that sketchbooks don’t need to be boring they can be recording anything, it shouldn’t be a scrapbook.
  • Sketchbooks should be everyday life and imagination, they don’t even need to things you like.
  • Fourth image – I learnt to bind a book! Not very well as I made it a mistake with the pages, but still it was a book with both front and back cover.

Slide 4:

  • These are the mistakes I've made over the year. 

Slide 5: 
  • Image one – at the beginning of the year I didn’t take as many notes on feedback as I should have which meant I didn’t particularly know how to adapt my work.
  • Image two – this is a photo from some recent research, I tend to rely on the internet for research a lot rather than going out and finding it first hand, but as you can see I’m working on it.
  • Image three – this is some street art that I found in Dublin, I need to start taking inspiration from my surroundings and my environment.
  • Image four – me in hospital over Christmas, this is me taking too much on at the same time, it affected my health a lot and ended up with me wound up here.
  • Image five – one of my weaknesses is that I leave things to last minute at the beginning of the year, here is me wrapped up during a winter hand in, a few hours beforehand cramming to get my blog posts done, never again.


Slide 6: 

  • These are the strengths I've noticed this year. 

Slide 7:
  • Image one – I think one of my strengths is within layout, I want to investigate further with print design and art direction. This is something I think I’m getting better at and improving through new techniques, like this screen print.
  • Image two – I’ve never come to Leeds before starting university, and I think since I have I’ve engaged with the city getting to know my bearings and also engaging with the creative community in Leeds.
  • Image three – This is one of the is me making one of my final pieces from my last module, I’m not scared to put the work in to have a finished final piece that is a physical object, mock ups are great but it’s not the real thing.


Slide 8: 

  • This is how I want to develop what I’ve learnt further throughout the rest of my time at Leeds College of Art.

Slide 9:
  • Image one – this is an image of the contemporary art gallery in Barcelona, I want to start visiting more cultural places when I’m travelling, I want to have this to help influence my design.
  • Image two – this is a screen print from my induction, this is the first time I’ve ever done screen printing.



Slide 10:

  • What have I enjoyed and why?

Slide 11: 
  • Image one – this is an experimentation with squirty cream to create typography, all year I’ve enjoyed making unexpected and un-obvious outcomes from different materials.
  • Image two – this was taken at the Yorkshire sculpture park; this is where I’ve taken inspiration from places that I didn’t expect, I hated sculpture at the beginning of the year and I've learnt to appreciate it and draw inspiration from it in my work.
  • Image three – this is an example of Hey Studio’s work in Barcelona, I really enjoyed having an insight into the industry with a successful graphic design studio working with companies worldwide.


Slide 12: 

  • This is the section about what I have disliked and why, and how, if it does at all, affect my ambitions?

Slide 13:
  • Image one – Blogger! I hate blogging and thing it is a waste of time, which I could be using to visually develop my design and my design practice.
  • Image two – late time table changes, I hate planning everything in advance and then being told in the last minute that it has changed, it means you can’t have very good time management.
  • Image three – COP essays, I can’t write essays very well and COP has challenged me with writing 3000 word essays, something I’ve never done before and I haven’t written essays for years.


Slide 14: 

  • What did I want to get from the year?

Slide 15:
  • Image one – I wanted to try out new techniques and skills, this is a mono-print done from a study task from a previous module, I’d never done mono-printing before and coming to uni has given me the opportunity to.
  • Image two – My final booklet for wayfinding is the most finished piece I think that looks to the most professional standard that I’ve done so far from university life, I wanted to get my own visual voice from studying graphic design, and I think I’m managing to do so through getting to know what I like from graphic design on a deeper level.
  • Image three – an example of the visual voice that I’m developing.
  • Image four – this is my logo from my self-branding, this is something I wanted to develop when I came to university so I could start to take on my own projects and be taken seriously.


Slide 16:

  • What I've discovered that I wasn't expecting?

Slide 17:
  • Image one – I love collage and I can actually do it, I never thought I could, it can work from handmade techniques and digital techniques.
  • Image two and three – I love typography, I used to be forced to do it in college and it made me have a hatred towards it, but this year I’ve learnt new techniques and the way in which it should be used properly.
  • Image four – I have a great support network, I have a wall of photos of people that I love around me and almost ‘iconic’ Leeds moments.


Slide 18:

  • Time for questions from the audience. 

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