Studio Brief 2 - Self-Branding Presentation

Presentation Notes:

Slide 1

Slide 1:

• CO Creative, this is my brand and how I got here

Slide 2

Slide 2:

• My concept is based around me as a person.
• I started to think about peoples first impressions of me.
• What are my own considerations of myself.

Slide 3

 Slide 3: 

• These are a few of the many words used to describe me by peers at the beginning of the year.
• Interesting because this was before anyone particularly knew me well, it was interesting to see first impressions of me, because they'll be similar to the first impressions of people I am working with.

Slide 4

Slide 4:

• This is where I began to consider what I thought about myself, including my likes and dislikes both in and out of design, to give myself a better idea of what I should build my brand around.
• Highlighted some of the ideas I think could work successfully to create a brand around. 

Slide 5

Slide 5:

• Slide of random ideas.
• Random idea 1 is based around my glasses.
• Goes with the personality aspect.
• Goes with the first impressions aspect of the brand.
• Ironic cause I can’t design without my glasses but designing makes me need them more.
• Random idea 2 is based around taking on lots of projects at the same time.
• Called ‘visualhoe’.
• Idea of practice in different specialisms and techniques rather than just sticking to my comfort zone.
• Can move around different styles, not one set visual style.

Slide 6

Slide 6:

• Different names of what to title myself.
• Not wanting to title myself to be closed as a creative, not wanting to just be branded as a graphic designer.
• Decided to brand myself as a creative so I don’t need to stick to one creative practice.

Slide 7

Slide 7:

• Beginning of my development of my logo based around my glasses.
• Typeface based around the lines found in the glasses frame.
• Some with text some without having a more visual approach focusing around colour.

Slide 8

Slide 8:

• This is the beginning of the digital design stages piecing together on my chosen concept, based around my glasses, and personality.
• Want to work with minimalism to make it memorable and simple.
• Start with monochrome and work with colour later on.

Slide 9

Slide 9:

• Design 1 looks at following the frame of my glasses and creating a typeface which differentiates the letters both C and O.
• Design 2 looks at creating something directly inspired by the glasses including the arms, but it was overcomplicated and moved away from being minimalistic and simple.
• Design 3 moves back to the original design but the change in type placement has been changed to give it a little more balance.
• Design 4 is the design I decided to continue progressing, the design is balanced and simple and was sourced from the use of the first ‘O’ in the first design, I constructed the ‘C’ to look the same.
• These images were used as reference to develop the logo.

Slide 10

Slide 10:

• This slide shows my finished logo, I added the creative through the centre to reference the nose band of my glasses.
• Type placement also keeps the design balanced and even, also why it has been centred.

Slide 11

Slide 11:

• I used century gothic as the main type base to influence and shape my design.
• The C and O are similar to that in my design due to the curved nature.
• I like the modern and simplistic style of the typeface, I didn’t want to use something like Helvetica because I think it is overused, and the curved nature of century gothic gives it a bit more of a personality.

Slide 12

Slide 12: 

• These are my colour variations that I have created of my logo design.
• These colours are a breakdown of CYMK colour palate, which is very evident in my work, and strips the factors of design back to its core.
• Although I think the most successful are the black and pink as they work best against both white and together.
• They represent my design style, minimal with pops of colour.  

Slide 13

Slide 13: 

• The production of my brand is the application of it to things such as, promotional material, business cards, letter heads etc.

Slide 14

Slide 14:

• This is my business card mock up, it is an accurate representation of how I would want the finished product to look, being on textured recycled paper.
• Solely black and pink, the two colour I decided on from development.
• Minimal with a pop of colour.

Slide 15

Slide 15:

• This is my letterhead, the plain black logo alongside contacts details at the top right hand corner of the page, which aligns with the colour strip at the bottom, leaving a white space on the right hand side of the page; playing on minimal aesthetic and negative space.
• The strip at the bottom is a strong block of the pink used elsewhere in my branding, with a plain white logo on it on the left hand side, which will align with the bulk text of the page.

Slide 16

Slide 16: 

• This is the packaging label of what a tube’d up print would look like, the colour contrasts well against the brown packaging and the white of the label.
• Again has both the black and the pink that has been throughout all of my branding.
• Plays on the white space of the white label, again playing on minimalism and negative space.