Studio Brief 1 - Reflective Process

The brief itself was the reflect upon our time so far with the course and within a university life environment, as I began to think about my achievements and hurdles so far at university I was also considering the visuals that would be a part of the poster. This is when the idea came to me to use the map of how I get to and from the building every day, if I wasn’t doing such I wouldn’t be recognising my mistakes, successes and challenges at all.

Liberty Park - Leeds College of Art

With this concept I decided to take some screenshots of the map with both points of my student halls and Leeds College of Art on them, from which I marked at the route which I take if I would be walking to university; and also the route if I got a taxi, as this happens quite a lot. This is a good visual concept base my design around, I think it captures both the development I have made whilst in University and also within student living. These routes were drawn out on illustrator and rotated, this gave a vertical representation of my concept, this was due to lay out to be able to fit the text I needed on the poster.

Motif of Route

The posters itself encompassed all of the aspects I picked up on within my research, such as a simplistic yet effective main image based focal point, and the text to fit round said piece. The line art had created a divided into three identical copies, one being yellow, one cyan and the other magenta. I wanted to depict what I had learnt about print, such as the CYMK print base, this is why the text on the page was left black; meaning the design displays each of the separate tones that can be found in print. To further visually represent what I had learnt about print I wanted to include some analogue techniques, before images can be processed in screen-printing they need to be made into halftone based digital prints. This is something I never knew, having never explored screen print before university, so I thought it would be interesting to integrate it into my poster.

Final Poster

Overall I think the poster was successful in meeting what the brief required, it represents; both through visual and text, what I have learnt whilst at university in a unique and un-obvious way. The process in which I designed the poster I found interesting as it uncovered some elements of the course I sublimely really enjoyed or took note of mentally which I didn’t really recognise as being important until looking at them upon reflection. I believe that the initial visual research I undertook informed the design decisions of the poster and has given me a result which I am pleased with, taking into consideration grid-ing to create a balanced, yet minimal poster.

Final Poster Mockup