6B2
6D2
As part of the interview for one of the retailing fashion
groups I was asked to create design pitch responding to the following brief as
seen in figure 1. The pitch given can be seen below, responded to the brief of
my own style but also taking into consideration the audience and brand targets,
as well as largely considering the brand values and the way in which this can
be adapted to be able to fit my design style.
I took into consideration typographical choices that
represent the brand in question, whilst also allowing for colour trends such as
Pantone's live coral (colour of the year) take influence to represent the
turnaround of trend within fashion.
Clothing items from the brand will also influence highly
within the creation of the outcomes. Overall the feedback about the pitch
received was positive, in terms of the outcomes correctly meeting the brief and
also in fitting with what the brand would require at the industry level.
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| Brief |
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