Manifesto

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisticated and elegant way to bring to life visual depictions of a brief. I create modern and simplistic outcomes with large impact through the use of highly considered colour and typographic influences. Clean, bright and bold design is that the key influence of my practice, taking into consideration the emotive impact of design within an audience. Research highly inspires my design process and decisions in order to ensure that a brief is not simply met but the expectations are exceeded. Taking into account the audience’s lifestyle choices and familiar visual identity, which is evident within an outcome, ensuring that I'm not only designing for the client but the opportunity of the brief to grow beyond its initial anticipations.

As a designer, I will continue to progress on personal projects that enable me to engage with issues that are close to my heart. Whilst beginning my career in the design focused environment of the retail industry, working for one of the largest UK retail groups. I will be pushing myself to be able to progress in areas that are new in design and progress on the way that design is viewed and created. I'll be looking into opportunities such as Adobe certification, to be able to showcase my skills and continue to better myself as a designer throughout my career.