6D2
Out there: Talking about your work effectively, dont put your work down!
Communicate about your work effectively and positivley, how can you be trusted to be a creative with someone else's practice if you cant with your own?
You already deal with communication within your practice - Design is a method of communication
Focus on -
- Pitching
- Networking
- Sumbissions
Elevator Pitch Concept
A short pitch which you could give to someone in the time that you spend in a lift with them.
Choose a favourite project to date, or current project you are working on.
Write one sentence that tells you what, how & why?
What is the key idea?
How does it work?
Why does it work?
Project: Balance Cosmetics
- The key idea was to create a cosmetics brand not focused to either gender.
- The branding uses non genderised colours to recognise products, rather than imagery and texture to represent the brand.
- The branding is clear and therefore doesnt have any visual connotations with any gender stereotypes.
Networking:
Have a clear ask - if you ask a clear question it is harder for someone to avoid it, be cheeky.
Face to face - go and meet someone rather than over the phone or e-mail, again it is hard to ignore someone that is infront of you
Make an email more interesting - add movement, or branding, anything to add some sort of visual point of difference.
Social Media - contact people in different ways
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